Project Overview

The Red Bull Ultra Winter Activation was built to do more than host a show, it was designed to feel like a cultural movement. Garage Productions delivered a stadium-grade experience, installing towering LED walls, precision-tuned sound, scalable staging, and a lighting design that painted the cold night in kinetic color. With live performances driving the pulse and every cue flawlessly executed, the event captured Red Bull’s high-octane DNA in a way fans could feel in their bones.

Objectives

• Elevate brand presence – Showcase Red Bull as the ultimate culture-first experience brand.
  
  
• Deliver immersive visuals – Transform the venue with cinema-grade LED walls and creative lighting.
  
  
• Ensure seamless flow – Orchestrate stage, sound, and visuals for a flawless show journey.
  
  
• Engage live audience – Create moments that invited energy, movement, and shared celebration.
  
  
• Build cultural impact – Position the activation as a benchmark for winter nightlife events.
  
  

Outcome

The activation unfolded with stadium-scale energy, where the audience was swept into a full-sensory journey. The LED walls delivered cinema-grade clarity, amplifying both live performances and brand storytelling. Sound arrays filled the venue with pin-drop precision, carrying every beat, drop, and reaction deep into the crowd.

As the night progressed, lighting design cut through the winter air, layering the stage in bold colors that synchronized with the music. Performers elevated the atmosphere further, driving roof-lifting reactions from a large, energetic audience.

For Red Bull, the activation wasn’t just an event, it was a cultural statement. By combining technical reliability with immersive show control, Garage Productions created an unforgettable experience that cemented Red Bull’s reputation as a catalyst for youth culture, energy, and winter nightlife at its boldest.